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4 ways to create a profitable B2B social media strategy
Why should B2B companies have a social media strategy? It’s worth noting that 90% of B2B decision makers conduct the search process on their own. And 55% of B2B buyers find information through social media channels. Once they talk to a salesperson, they’ve already made the choice to try out a free trial or get a demo. Unfortunately, only 80% of B2B marketers utilize a social media strategy, while the rest say that they’ve written a strategy somewhere. If your B2B is not takin
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