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3 Facebook Engagement Tactics for Your Business Page
#1: Collect Questions via Comments for an AMA Encouraging your audience to ask you questions is a great way to attract engagement and responses. This tactic works best if you designate a theme or topic for the questions, set a cutoff date, and explain when the questions will be answered and by whom. Get creative about whom you put in the spotlight to answer questions. It could be your staff, suppliers, experts you work with, colleagues you’ve met at an event, or others you pa
How to Create an Organic Social Strategy in a Pay-to-Play World?
Organic social reach has been going through a rough patch of late. While it showed much promise as a marketing strategy in the early years of social media, businesses are now struggling to make it work for them. 50 million businesses have Facebook Pages in their name Tweet Indeed, according to a Social@Ogilvy study, organic reach could be as low as 2%. A depressing statistic, indeed. As it becomes less likely that your content will smoothly become the centre of attention, mar
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