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3 Facebook Engagement Tactics for Your Business Page
#1: Collect Questions via Comments for an AMA Encouraging your audience to ask you questions is a great way to attract engagement and responses. This tactic works best if you designate a theme or topic for the questions, set a cutoff date, and explain when the questions will be answered and by whom. Get creative about whom you put in the spotlight to answer questions. It could be your staff, suppliers, experts you work with, colleagues you’ve met at an event, or others you pa
How to Use Instagram for Business: A Practical 6-Step Guide
More than 25 million companies worldwide are already using Instagram for business, and more than 200 million users visit at least one business profile every day. As Facebook refocuses on connecting people with content from family and friends, Instagram has become “the new home for brands,” where engagement is high, followers are brand-loyal, and real business goals can be achieved. Here’s everything you know about how to use Instagram for business—whether you’re just getting
5 Tips for Managing Your Company’s Twitter Account
If you’ve been hunting for a hot new job, you’ve probably noticed that lots of companies are looking for someone to oversee their social media presence (check out the job postings below!). These people are called Community Managers (or Social Media Managers), and their job, among other things, is to manage the company’s Twitter account. Maybe you’re not officially a Community Manager, but if you’re involved in marketing, communications, or customer service—you’ll probably fin
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